Political Communication Strategy of the General Election Commission (KPU) of Kediri City for Increasing Public Political Participation in the 2024 Election
DOI:
https://doi.org/10.30762/mediakita.v9i1.2777Keywords:
Political Communication Strategy, Community Participation, General Election CommissionAbstract
This research aims to explain the political communication strategy of the KPU of Kediri City in increasing public political participation in the 2024 election and the supporting and inhibiting factors for the KPU and the people of Kediri City. This research uses a descriptive qualitative approach through observation, in-depth interviews, and documentation methods for collecting primary and secondary data in research. The subjects of this research are the team from the KPU of Kediri City (Its Secretary and Commissioner), an official institution responsible for organizing elections in Kediri City, and the people of Kediri City who are involved in the general election process in 2024. The results of this study indicate that the KPU's political communication strategy is through face-to-face socialization and online media, as well as the “goes to school” and “goes to campus” programs. The delivery of political messages has three stages: beginning, middle, and end. Increased public participation is seen in the percentage of community attendance at polling stations. Election indicators are seen after voting or election. In 2024, it reached 86.72 percent; from 2019 to 2024, the percentage of public participation increased by 0.53 percent. Supporting factors for the KPU are the voter pyramid and partnership with community organizations. In contrast, the inhibiting factors are the KPU's few internal human resources and schedules that conflict with other activities.
Downloads
References
Alayya, J. (2022). Literature Review on Political Communication Practices in the Digital Age. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 5(3).
Amanah, S. (2021). Transformasi Politik: Peran Partai Politik dalam Meningkatkan Pendidikan dan Kesadaran Pluralisme di Pemilu Kota Kediri Tahun 2019. Vol.2(3).
Anastasya Supriyadi, M., & Nurdin, N. (2024). Political Communication Strategy in Building Party Image Ahead of the 2024 Legislative Election (Case study of DPD Golkar Party DKI Jakarta). Jurnal Ilmiah Ilmu Administrasi Publik, 14(1), 267. https://doi.org/10.26858/jiap.v14i1.63843
Anshori, A. dkk (Ed.). (2019). Komunikasi Politik di Indonesia (1st ed.). Buku Litera Yogyakarta.
Arifin, A. (2010). Opini Publik. PT. Pustaka Indonesia.
Asri, R. (2023). Hyperreality Political Communication, Pop Culture and First Time Voters: Content Analysis Tiktok @erick.thohir. Jurnal Komunikasi, 15(1), 196–211. https://doi.org/10.24912/jk.v15i1.22482
Biroroh, T. (2021). Optimizing The Role of the General Election Commission in Realizing Democratic Elections in Indonesia. International Journal of Law and Politics Studies, 3(2), 29–35. https://doi.org/10.32996/ijlps.2021.3.2.5
Budiardjo, M. (2004). Dasar-dasar Ilmu Politik. Gramedia Pustaka Utama.
Burhan, B. (2003). Analisis Data Penelitian Kualitatif. Rajagrafindo.
Creswell, J. W. (2012). Research. Design Pendekatan Kualitatif, Kuantitatif, dan Mixed. Pustaka Pelajar.
Djumadin, Z. (2021). Student Political Participation and the Future of Democracy in Indonesia. AL-ISHLAH: Jurnal Pendidikan, 13(3), 2399–2408. https://doi.org/10.35445/alishlah.v13i3.1438
Djuyandi, Y. (2017). Political Communication Strategy of the Regional Head in Managing Government in North Gorontalo Regency. Jurnal Bina Praja, 9(1), 53–61. https://doi.org/10.21787/jbp.09.2017.53-61
Effendy, O. U. (2007). Ilmu Komunikasi: Teori dan Praktik. PT Remaja Rosdakarya.
Fauzi. (2018). Komunikasi Politik Calon Legislatif dalam Memengaruhi Partisipasi Politik Masyarakat di Kabupaten Aceh Utara. Vol.3.
Fitriani*, L., Nasution, B., & Suyanto, S. (2023). Political Communication Strategy for the Prosperous Justice Party (PKS) in Winning the 2019 Pekanbaru City DPRD Legislative Election. JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah, 8(2), 380–387. https://doi.org/10.24815/jimps.v8i2.24607
Haris, S. (2014). Partai, Pemilu, dan Parlemen di Era Reformasi. Yayasan Pustaka Obor Indonesia.
Koentjaraningrat. (1986). Metode-metode Penelitian Masyarakat. PT Gramedia.
Kühne, W. (2010). The role of elections in emerging democracies and post-conflict countries. International Policy Analysis.
McNair, B. (2011). An Introduction to Political Communication (Fifth). Taylor & Francis e-Library.
Moleong, L., J. (1998). Metode Penelitian Kualitatif. Remaja Rosdakarya.
Muhazir, A., Miranti, A., & Sayidatina, K. (2023). Strategi Komunikasi Politik KPU Kabupaten Banyumas Meningkatkan Peran Sosialisasi Tahapan Pemilihan Umum Tahun 2024. 5(2).
Mulyana, D. (2014). Komunikasi Politik Politik Komunikasi (Edited by Prof. Deddy Mulyana, M.A., Ph.D). PT Remaja Rosdakarya.
Palupi E, P. et all. (2019). Laporan Pelaksanaan Tahapan Pemlilihsn Umum Anggota DPRD Kota Kediri Tahun 2019. Komisi Pemilihan Umum.
Pratama, D., & Suswanta, S. (2021). The General Election Commission’s Strategy in Increasing Election Participation During the COVID-19 Pandemic. Business and Management Research, 209.
Reichert, F. (2010). Political Competences and Political Participation: On The Role of “Objective” Political Knowledge, Political Reasoning, and Subjective Political Competence in Early Adulthood. JSSE - Journal of Social Science Education, 42010: Social Science Literacy I: In Search for Basic Competences and Basic Concepts for Testing and Diagnosing. https://doi.org/10.4119/JSSE-542
Romarheim, A. G. (2005). Definitions of Strategic Political Communication. Norwegian Institute of Internationa.
Rubenson, D. (n.d.). Community Effects on Political Participation: The Role of Social Capital, Heterogeneity and Government Competencies.
Sa’ban, L. M. A., Wijaya, A. A. M., & Doli, L. (2020). Meningkatkan Partisipasi Pemilih melalui Komunikasi Politik. JISIP : Jurnal Ilmu Sosial dan Ilmu Politik, Vol.9(2).
Suryadi, B. (2007). Sosiologi Politik: Sejarah, Definisi dan Perkembangan Konsep. IRCiSoD.
Sutopo, H. B. (2002). Metode Penelitian Kualitatif: Dasar Teori dan Terapannya dalam Penelitian. Sebelas Maret University Press.
Syaiful, A., Yunus, M., & Djabbari, M. H. (2023). Content of Policy in the General Election Commission Regulation on Voters Data Quality in Sidenreng Rappang Regency. In S. Saha, D. N. Rahmatika, Y. Li, K. Sandar Kyaw, D. Indriasih, A. Zainudin, A. Nurmandi, Y. P. Astutie, J. Mariyono, P. Susongko, & Y. Arfiani (Eds.), Proceedings of the International Conference on Global Innovation and Trends in Economics and Business (ICOBIS 2022) (Vol. 230, pp. 239–253). Atlantis Press International BV. https://doi.org/10.2991/978-94-6463-068-8_20
Tehubijuluw, Z. (2020). Strategi Komunikasi Komisi Pemilihan Umum (KPUpu) Provinsi Maluku dDalam Meningkatkan Partisipasi Masyarakat dDalam Pemilukada Tahun 2018. BADATI, 2(1), 1–15. https://doi.org/10.38012/jb.v2i1.392
Unmuha, T., Khairil Anwar, Irpannusir Rasman, & Said Fadhlain. (2022). Analysis of Modern Political Communication Dynamics. International Journal of Media and Communication Research, 3(1), 22–32. https://doi.org/10.25299/ijmcr.v3i1.7909
Van Deth, J. W. (2016). What Is Political Participation? In J. W. Van Deth, Oxford Research Encyclopedia of Politics. Oxford University Press. https://doi.org/10.1093/acrefore/9780190228637.013.68
Xu, P., Ye, Y., & Zhang, M. (2018). Assessing political participation on the Internet in contemporary China. Chinese Journal of Communication, 11(3), 243–266. https://doi.org/10.1080/17544750.2018.1445119
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Siti Amanah, Nisa Fitriani
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
