From Hollywood to the Ummah: The Role of Islamic Broadcasting in Reshaping Perceptions of Islam in Response to Film Stereotypes
DOI:
https://doi.org/10.30762/mediakita.v8i2.2232Keywords:
Hollywood, Islam, Stereotypes, Islamic Broadcasting, Perceptions, Qualitative Research, Thematic AnalysisAbstract
The study investigates the problem of stereotypes about Islam propagated by Hollywood films and the role of Islamic broadcasting in reshaping these perceptions. The objective of this research is to understand the impact of Hollywood’s portrayal of Islam on public perceptions and to explore how Islamic broadcasting counters these stereotypes and fosters a more accurate understanding of Islam. The research employs a qualitative approach, using methods such as in-depth interviews and document analysis. The data collected is analyzed using thematic analysis, ensuring the validity and reliability of the findings. The findings reveal a significant influence of Hollywood’s portrayal on public perceptions of Islam. However, Islamic broadcasting has emerged as an effective medium for countering these stereotypes and promoting a more balanced view of Islam. The study concludes that Islamic broadcasting plays a crucial role in reshaping perceptions of Islam, countering the stereotypes perpetuated by Hollywood. The implications of these findings suggest a need for further research into the power of broadcasting in shaping religious perceptions.
Downloads
References
Abida Eijaz. (2018). Trends and Patterns of Muslims’ Depictions in Western Films. An Analysis of Literature Review. Mediaciones, 14(21), 19-40. https://doi.org/10.26620/uniminuto.mediaciones.14.21.2018.19-40
Ahmad Sarbini. (2018). Religious Content in the Mass Media and Its Implications for Society. https://doi.org/10.15575/idajhs.v12i1.6173
Assoburu, S. (2022). The Use of Multimedia in Learning Islamic Religious Education as a Communication Media for Islamic Broadcasting (Vol. 4).
Azizah, H. (2021). Exploring the Role of Islamic Broadcasting in Contemporary Communication: A Sociocultural Perspective.
Bacik, G. (2023). Informal Application of Islamic Rules in Turkey: The Imposition by RTÜK of Islamic Ethics on Television Broadcasting. Journal of Balkan and Near Eastern Studies, 25(3), 378–398. https://doi.org/10.1080/19448953.2022.2143846
Elsheikh, E., Sisemore, B., & Org, E. (2021). UC Berkeley Recent Work Title Islamophobia Through the Eyes of Muslims: Assessing Perceptions, Experiences, and Impacts Permalink https://escholarship.org/uc/item/68t6456f Publication Date. https://escholarship.org/uc/item/68t6456f
Farid, A. S., Rahmah, R. A., Daulay, I., & Desiana. (2024). Theology and Ethics in Values-Based Journalism Communicating Islamic Perspectives. Pharos Journal of Theology, 105(2), 1–15. https://doi.org/10.46222/pharosjot.105.226
Fatima, S. (2016). Muslim in movies: the Hollywood Construction. In Pakistan Journal of Society, education and Language (vol. 54, issue 1). Online. http://www.imdb.com/title/tt0004972/?ref_=nv_sr_1
Grigoryev, D., Berry, J. W., & Zabrodskaja, A. (2021). Corrigendum: Editorial: Stereotypes and Intercultural Relations: Interdisciplinary Integration, New Approaches, and New Contexts (Frontiers in Psychology, (2021), 12, 10.3389/fpsyg.2021.728048). In Frontiers in Psychology (Vol. 12). Frontiers Media S.A. https://doi.org/10.3389/fpsyg.2021.745102
Handoko, D., Ali, Mohd. N. S., & Mahmud, W. A. W. (2023). The Dynamics of Religious Broadcasting in Indonesia (Study on TV9 Nahdlatul Ulama in Religious TV Management) (pp. 115–125). https://doi.org/10.2991/978-2-38476-016-9_12
Hassan, F., Yusoff, S. H., Kanaker, O., Mustafa, M. Z., & Omar, S. Z. (2020). Examining the Issue of Islam and Muslims in the Media: A Perspective of Malaysian Media Practitioners. International Journal of Academic Research in Business and Social Sciences, 10(16). https://doi.org/10.6007/ijarbss/v10-i16/8300
Khanum, M., & I. Z. (2022). Hollywood Movies Stamping of Islam and Muslims: An Analysis of Representation.
Kiran, U., Qamar, A., Adnan, M., Youssef Mohammed, Youssef, E., Rawalpindi Pakistan, U., & Professor, A. (2021). Muslims Depiction in Hollywood Movies: A Qualitative Study Pjaee, 18 (08) (2021) Muslims Depiction in Hollywood Movies: A Qualitative Study. In Journal of Archaeology of Egypt/Egyptology (Vol. 18, Issue 08).
Kocamaner, H. (2017). Strengthening the Family through Television: Islamic Broadcasting, Secularism, and the Politics of Responsibility in Turkey. In Anthropological Quarterly (Vol. 90, Issue 3).
Mahmoud, M., & Bekheet, S. (2019). Muslim Representation in Post 9/11 Hollywood: A Semio-Pragmatic Analysis.
Masruuroh, L., & Kusuma, L. A. (2018). Communicating with Islamic Communication and Broadcasting English Language Learners. JEES (Journal of English Educators Society), 3(1), 51–66. https://doi.org/10.21070/jees.v3i1.1205
Mazni Buyong, Dr. R. I. (2012). Islamic Programs in Malaysian Free-to-Air Television Channels.
Mokodenseho, S., Muharam, S., Rizaq, M., Hasibuan, K., Jakarta, I., Tinggi Keguruan dan Ilmu Pendidikan Kusuma Negara Jakarta, S., & Sibuhuan, S. (2024). The Role of Media in Shaping Public Opinion on Religious Tolerance in Religious News in Mass Media. In West Science Islamic Studies (Vol. 2, Issue 01).
Moll, Y. (2020). The Idea of Islamic Media: The Qur’an and the Decolonization of Mass Communication. In International Journal of Middle East Studies (Vol. 52, Issue 4, pp. 623–642). Cambridge University Press. https://doi.org/10.1017/S0020743820000781
Najem, S. M. (2023). The Arab and Islamic Arts’ Pressing References to Abstraction. Journal of Asian Multicultural Research for Social Sciences Study, 4(2), 1–6. https://doi.org/10.47616/jamrsss.v4i2.379
Noureen, A., Nazar, S., Mustafa, N., & Professor, A. (2020). Historical Misrepresentation of Islam and Muslim: A Descriptive Review of Hollywood. Pakistan Social Sciences Review, 4(2).
Noureen, A., & Paracha, S. A. (2019). Muslims and Islam: Freeze Framed Discourses in Hollywood during 1978-2013. Global Regional Review, IV(IV), 37–43. https://doi.org/10.31703/grr.2019(iv-iv).05
Nusrat, A. , K. F. , & A. A. (2020). Ideological Representations of Muslims in Hollywood Movie “The Kingdom”: A Study of Critical Discourse Analysis. Research Journal of Social Sciences & Economics Review, 1, 2707–9015. https://doi.org/10.36902/rjsser-vol1-iss3-2020(63-71)
Sutkutė, R. (2020). Representation of Islam and Muslims in Western Films: An “Imaginary” Muslim Community. Eureka: Social and Humanities, 4, 25–40. https://doi.org/10.21303/2504-5571.2020.001380
Yousaf, M., Sial, N., Munawar, A., & Shahzad, M. (2020). English- Stereotyping of Islam and Muslims in Hollywood Movies: An Analysis of Representation. The Scholar Islamic Academic Research Journal, 6(1), 63–95. https://siarj.com/index.php/Siarj/article/view/214
