Communication Strategy of Peace-Generation to Ward Off Identity Politics
DOI:
https://doi.org/10.30762/mediakita.v9i1.2196Keywords:
Communication Strategy, Peacegen, Identity PoliticsAbstract
This research aims to describe how the Peace Generation Communication Strategy counters identity politics, which is one of the primary causes of social conflict in Indonesia. Employing a qualitative method with a phenomenological approach, this research analyzes data using the Harold D. Lasswell communication model, encompassing the components of communicator, message, channel, audience, and effect. The findings reveal that Peace Generation addresses the issue of identity politics through the Board Game for Peace scholarship program, designed to foster empathy and appreciation for diversity among youth. The The Rampung board game, created by Peacegen, simulates the reality of life in a village with diverse inhabitants, promoting collaboration, tolerance, and understanding. By tailoring its communication strategies to the needs and mindsets of younger audiences, Peace Generation effectively utilizes interactive and creative media to deliver messages of peace. This program not only encourages a shift in perspectives but also contributes to reducing the impact of identity politics in multicultural societies, fostering harmony and peaceful coexistence.
Downloads
References
Adde, E., & Andeni, D. (2021). Pola Komunikasi Masyarakat Lembak dan JawaDesa Durian Mas Rejang Lebon. Jurnal Mediakita: Jurnal Komunikasi Dan Penyiaran Islam, 3(1), 1–10.
Arifin, A. (1994). Strategi Komunikasi: Sebuah Pengantar Ringkas. Armico.
Bernste, M. (2005). Identity Politics. Annual Review of Sociology, 31(1).
Besley, T., & Persson, T. (2021). The Rise of Identity Politics: Policy, Political Organization, and Nationalist Dynamics. Stockholm University.
Buchari, S. A. (2014). Kebangkitan Etnis Menuju Politik Identitas. Yayasan Pustaka Obor Indonesia.
Bungin, B. (2001). Metodelogi Penelitian Sosial. Airlangga.
Curtis, D. B. (1996). Komunikasi Bisnis Profesional. Rosda Jayaputra.
Foster, B., Saputra, J., & Grabowska, M. (2020). Communication Strategy Planning in Influencing The Intention To Visit: An Implication To Marketing Management. Polish Journal of Management Studies, 22(1).
Frandsen, F., & Johansen, W. (2017). Strategic Communication. In The International Encyclopedia of Organizational Communication. John Wiley & Sons Inc.
Hanan, D. (2020). Identity Politics in the 2019 Indonesian General Elections: Its Significance and Limitation. Jurnal Wacana Politik, 5(1).
Handayani, M. M. (1998). Efektivitas Pelatihan Pengenalan Diri Terhadap Peningkatan Penerimaan Diri dan Harga Diri, Jurnal Psikologi. UGM.
Indrawan Jerry, & Putri Ananda Tania. (2022). Analisis Konflik Ambon Menggunakan Penahapan Konflik Simon Fisher. Jurnal Kolaborasi Resolusi Konflik, 4 no 1(ISSN 2655-8823 (p) ISSN 2656-1786 (e)), 12–26.
Irfan amalee. (2022). Company profile Peace Generation Indonesia. Peacegen.
Julius, N. (2024). Data Jumlah Pengguna Instagram di Indonesia 2024. Upgraded. https://upgraded.id/data-jumlah-pengguna-instagram-di-indonesia#:~:text=Berdasarkan laporan We Are Social%2C pada Oktober,dan Brasil dengan 122%2C9 juta pengguna Instagram
K, D. M., & Mulyadi, U. (2017). Pola, Perilaku dan Praktik Komunikasi Islam Pada Kelompok Tradisional dalam Mengakses Media Online. Jurnal Mediakita: Jurnal Komunikasi Dan Penyiaran Islam, 1(2).
K, Y., & Anggraeni, L. (2022). Strategi Komunikasi pada Penerimaan Mahasiswa Baru Universitas Paramadina Tahun Ajaran 2021. Universitas Paramadina.
Maarif Ahmad Syafii, Sinaga Martin Lukito, Mulia Siti Musdah, Hiariej Eric, Asfinawati, Sudjatmiko Budiman, Khisbiyah Khisbiyah, & Pariela Tonny D. (2012). Politik Identitas Dan Masa Depan Pluralisme Kita (I. A. Fauzi, amsu R. Panggabean, H. Mubarok, & M. Shofan, Eds.) Demokrasi Project.
Mietzner, M., & Muhtadi, B. (2018). Explaining the 2016 Islamist mobilisation in Indonesia: Religious intolerance, militant groups and the politics of accommodation. Asian Studies Review, 42(3), 479–497.
Nickols, F. (2011). Strategy, Strategic Management, Strategic Planning, and Strategic Thinking. Distance Consulting LLC.
Putri, A., & Oktaviani, R. C. (2022). Communication Planning: A Tool for Behavior Change. Journal of Communication & Public Relations, 2(1).
Ruler, B. Van. (2021). Communication Planning: Agility is a Game Changer in Strategy Development. International Journal of Strategic Communication, 15(2).
Rumbaru, H. J. M. (2016). Radikalisme Agama Legitimasi Tafsir Kekerasan di Ruang Publik. Al-Ulum, 16(2).
Saputra, J. (2020). Communication Strategy Planning in Influencing the Intention To Visit: An Implication To Marketing Management. Polish Journal of Management Studies, 22(1).
Syafii, M. A., Lukito, S. M., Musdah, M. S., Eric, H., Asfinawati, Budiman, S., Khisbiyah, & D, P. T. (2012). Politik Identitas Dan Masa Depan Pluralisme Kita. Demokrasi Project.
Uchjana, O. (1990). Ilmu Komunikasi Suatu Pengantar. Raja Grafindo.
Virdaus, D. R. (2019). Gaya Komunikasi dalam Berita televisi(Produksi Pesan Pada Program Berita “Pojok Kampung” JtV dan Penerimaan Pesan di Kalangan Masyarakat Jawa timur). Jurnal Mediakita: Jurnal Komunikasi Dan Penyiaran Islam, 3(2).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Faiz Miftahul Huda, Mevy Eka Nurhalizah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
